Shopper Solutions Strategy Drives Shopper Marketing Investment and Success According to New Research
Wednesday, October 19, 2011 at 2:54PM Shopper marketing, the discipline of influencing customers when they are in shopping mode, continues to experience rapid growth, according to new research by the Grocery Manufacturers Association (GMA), Booz & Company and Shopper Sciences.
The report, titled Shopper Marketing 5.0, shows that company leaders in shopper solutions experience higher sales growth and a better return on investment for their marketing programs. Key findings of the study revolve around defining best-in-class shopper solutions and the capabilities needed to create sustainable and scalable programs.
“As marketers increasingly come to understand that consumer behavior is not always a predictor of shopping behavior, they are becoming more focused on what drives shopper choice, both online and in physical retail stores,” said John Ross, CEO of Shopper Sciences.
Click here to download the full report.